Content Strategy Consulting That Helps Your Business Grow

Running a business is tough, and standing out online can feel like mission impossible. I’m Krista Lawson, and I’m here to make it easier. With seven years of experience in growth-focused content marketing, I help passionate business owners like you turn your unique story into a high-impact content strategy that attracts the right audience, boosts visibility in search, and drives real conversions.

A successful content strategy is all about being found, being chosen, and driving action. That’s why I focus on three key components, while ensuring that your unique brand voice and messaging stay front and center:

✅ SEO (Search Engine Optimization) – Get discovered by the right people at the right time.
✅ AEO (Answer Engine Optimization) – Stay ahead of the curve by optimizing for AI-driven search.
✅ CRO (Conversion Rate Optimization) – Turn visitors into customers with content that compels action.

By combining these three pillars, we’ll transform your content into a lead generation machine, positioning your business for long-term growth and freeing up your time to focus on what matters most to you.

What is a Content Strategy Consultant?

A content strategy consultant is a highly-skilled professional who develops data-driven plans to help businesses create, organize, and optimize content for maximum impact. They leverage in-depth research, SEO techniques, AEO best practices, conversion rate optimization, and creative insights to improve search rankings, engage your target audience, and drive business growth.

By analyzing your ideal customer, competitors, and existing content, a content strategy consultant provides clear, actionable steps to enhance your online presence. Navigating the digital landscape can feel overwhelming, but a content strategy consultant simplifies the process by creating a strategy that aligns with your business goals, maximizes your resources, and sets you up for long-term success.

Why Work With a Content Strategy Consultant?

Creating content without a clear strategy is like throwing darts in the dark. You might hit the target occasionally, but you’re leaving success to chance. As your content strategy consultant, I’ll develop a purposeful, data-driven strategy that ensures your content truly moves the needle.

Here’s how working with an expert can transform your results:

Together, we’ll turn your content into a powerful growth engine that fuels your business.

Content Strategy Consultant vs. Content Marketing Agency

Which Is Right for You?

Struggling to decide between a Content Strategy Consultant and a Content Marketing Agency? Think about what’s most important to you. Do you want a hand’s on partner who’s invested in your success, or an agency that treats you like every other project in their queue?

As a content strategy consultant, I offer a personal touch, creating strategies focused on your unique goals with flexible, cost-effective solutions that grow with your business. We’ll work closely together every step of the way to ensure that your content reflects your unique voice and vision.

In contrast, a content marketing agency brings a larger team and broader service offerings, but at the cost of that personal connection. Higher retainers, standardized processes, and limited access to the team behind your campaign can make you feel like your voice isn’t being heard.

Feature	Content Strategy Consultant	Content Marketing Agency
Personal Connection	Direct, one-on-one collaboration—you’ll always know who’s in your corner.	Multiple points of contact can lead to miscommunication and a lack of personal investment.
Customized Approach	Every strategy is built around your unique goals, challenges, and growth plans.	Standardized processes that may not fully capture your brand’s voice or vision.
Cost-Effective Solutions	Flexible pricing to meet you where you are and scale with your business.	Higher monthly retainers with limited flexibility for growing businesses.
Hands-On Collaboration	You’re never left guessing—I’m by your side, providing clear, actionable steps at every stage.	Limited access to the people who are actually working on your campaign can leave you feeling out of the loop.

If you want a partner who’s as passionate about your growth as you are, let’s chat. I’d love to help you create a high-impact content strategy that gets real results without sacrificing your unique voice and vision.

Who Needs a Content Strategy Consultant?

If your content isn’t ranking, engaging, and converting, you’re not alone. Many businesses struggle to turn their content efforts into real growth, but that’s where a content strategy consultant shines. You need a content strategy consultant if:

If any of this sounds familiar, you’re not alone. Many SMBs feel frustrated by content that doesn’t bring in traffic that converts. But with the right partner, you can transform your content into a powerful tool for sustainable growth—and I’m here to help make that happen.

How It Works – A Proven Process for Success

My process is designed to take the guesswork out of content creation without the overwhelm. Here’s how it works:

1. Let’s Chat: First, we’ll hop on a call to talk about your business—what’s working, what’s not, and where you’d love to see growth. I want to hear your story and get a feel for what makes your brand unique. No pressure, just a friendly conversation to see how I can help.
2. Digging In: Next, I’ll roll up my sleeves and dig into your current content, analyze your competitors, and uncover exactly what your audience is really looking for. This helps me spot the best opportunities to get your content noticed and your business growing.
3. Your Custom Game Plan: Once I’ve got the full picture, I’ll create a clear, actionable roadmap to bring in more traffic, engage your audience, and turn those visitors into loyal customers. No guesswork, just results.
4. We Make It Happen: Now comes the fun part—putting the plan into action! Whether you want to handle it in-house or need some extra hands, I’m here to guide you every step of the way. And if something needs tweaking? No problem. We’ll adjust as we go to make sure you’re seeing the results you want.

Real Results from Businesses Like Yours

Here’s how I’ve help businesses overcome their biggest content challenges and achieve game-changing growth.

• 171% Traffic Growth: 171% Traffic Growth: Helping a Planning Brand Reach New Audiences
  This personalized planning brand had loyal customers but was struggling to attract fresh eyes. Their traffic was stagnant, and their content wasn’t reaching new audiences. I developed a strategy focused on high-value keywords and deep audience insights, introducing new prospects to their brand while nurturing their existing community. The result? A 171% increase in organic traffic and a steady stream of new leads.
• 192% Increase in Organic Clicks: Guiding an eCommerce Brand to Dominate Their Niche
  An up-and-coming eCommerce brand in the health and wellness space was frustrated by content that wasn’t performing. Despite their efforts, they struggled to rank and attract qualified leads. I crafted a targeted content strategy, optimizing both new and existing content to resonate with their audience and boost search rankings. Within a year, they saw a 192% jump in organic clicks and began dominating search results in their niche.
• 1,365% Organic Traffic Boost: Turning a Global Beauty Brand into a Lead-Generating Powerhouse
  This global beauty brand had gone viral on social media but couldn’t figure out how to turn that buzz into sustainable growth. Their content strategy lacked direction, and they weren’t ranking for high-value keywords. After conducting a thorough content gap analysis and creating SEO-optimized blog content, we saw a 1,365% increase in global organic traffic. Their blog became a lead-generating machine, bringing in over 2,000 new visitors each month—even years after publication.